I would stand in the middle…
The mysterious MRT ads that recently perplexed commuters by asking them to side with opposing statements have been revealed to be part of a clever Lazada campaign. These ads, placed at MRT stations with contrasting statements such as “Nasi lemak is more satisfying than chicken rice” versus “chicken rice is more flavorful than nasi lemak”, sparked discussions and left many pondering their choices.
One of the contrasting statements on the MRT ads stated, “Kopi over atas coffee, nasi lemak over chicken rice”. These thought-provoking ads garnered attention online, drawing responses from netizens who shared their preferences and struggles with choosing sides.
A spokesperson from Lazada explained the motive behind the campaign, highlighting their aim to connect with the daily lives of Southeast Asians who often engage in comparisons that can lead to stress. The spokesperson mentioned, “It’s something we all do, but it can cause a lot of stress,” emphasizing the need to alleviate the pressure of comparisons, especially in shopping decisions.
In response to the campaign, the MRT ads have been replaced with a new ad featuring the message: “Stilllll comparing? #Endcomparison”. This revised ad not only seeks to prompt reflection on the habit of constant comparison but also offers a special voucher through a QR code, enticing shoppers to engage with the brand.
Lazada’s innovative marketing strategies have been gaining attention with campaigns like the one featuring a male actor who performed live in a cinema before appearing in an on-screen advertisement, creating a unique and interactive experience for audiences.
Through these creative campaigns, Lazada continues to captivate audiences and drive engagement, making a mark in the realm of digital marketing.
