The popular casual dining chain, Astons Steak & Salad, has recently sparked online discussions by announcing its decision to implement the prevailing 9% Goods and Services Tax (GST) and a 10% service charge, starting from 1st December. Known for its budget-friendly menu, this move has taken many consumers by surprise, resulting in a flurry of reactions on social media platforms.
One customer lamented about the increased pricing, stating, “That’s basically a 19% increase?” This sentiment reflects the overall displeasure expressed by many patrons who now view Astons as a less attractive dining option due to the sudden cost escalation.
While some customers empathized with the operational challenges cited by the restaurant chain, pointing out that charging GST is compulsory once taxable turnover exceeds $1 million, others find the increased costs discouraging. The removal of the word ‘nett’ from the menu prices, accompanied by the addition of a statement indicating, “All prices subjected to 10% service charge and prevailing government tax,” clearly communicates the additional charges now imposed.
For example, a chargrilled chicken that used to be priced at S$24.50 nett at Astons Steak & Salad will now cost a total of S$29.16, incorporating the 9% GST (S$2.21) and 10% service charge (S$2.45). The change in pricing strategy signifies a significant shift for customers who were accustomed to the previously all-inclusive rates.
Astons Steak & Salad’s decision has undoubtedly left an impact on its patrons, reshaping their perception of the once go-to spot for affordable Western fare. As reactions continue to pour in online, it remains to be seen how the dining chain plans to navigate through the current wave of discontent from customers.
