Shoppers at FairPrice will be treated to discounts on a range of house-brand items for the next 12 weeks in celebration of SG60, as announced on March 7. The supermarket giant’s initiative aims to enhance the SG60 festivities by offering discounts on popular products each week. Vipul Chawla, FairPrice Group’s CEO, expressed enthusiasm for the campaign, stating, “We want to repay the trust that Singaporeans have in our own brands by bringing the best of the range to even more in Singapore, ensuring that everyone has the essentials they need to celebrate SG60 together.”
The first week’s offerings include FairPrice house-brand canola oil, Thai white fragrant rice, two-ply bathroom tissues, roasted chicken wings, and tortilla chips, all available at discounts of up to 36%. The campaign will showcase various food and beverage staples, snack items, as well as kitchen and bathroom essentials.
Reflecting the breadth of FairPrice’s private-label products, which typically cost 10% to 15% less than branded alternatives, the campaign illustrates the supermarket’s commitment to providing quality and affordability to its customers. With over 3,500 own-brand products on offer, including popular labels like Golden Chef and Delicato, FairPrice ensures that customers have access to a wide range of cost-effective options.
For more information on the SG60 promotions at FairPrice, visit FairPrice SG60 promotions.
“We want to repay the trust that Singaporeans have in our own brands by bringing the best of the range to even more in Singapore, ensuring that everyone has the essentials they need to celebrate SG60 together.”
